Last Updated: December 2025
At Magic Valley PEMF, we take your privacy seriously. This policy explains how we handle your personal information with care and transparency.
1. Introduction
Welcome to Magic Valley PEMF. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (mv-pemf.com), use our services, or interact with us in any way.
Magic Valley PEMF is a wellness service provider offering Pulsed Electromagnetic Field (PEMF) therapy in Jerome, Idaho. We are committed to protecting your privacy and handling your personal information responsibly.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
We collect information that you provide directly to us and information that is automatically collected when you use our services.
Personal Information
When you book an appointment or use our services, we may collect:
- Contact Information: Name, email address, phone number, mailing address
- Emergency Contact: Name and phone number of an emergency contact (for new clients)
- Demographic Information: Age, gender (if relevant to services)
Health Information
Important: Health Information Collection
We collect health information solely for PEMF safety screening purposes to identify contraindications and ensure your safety during sessions. This may include:
- Medical history relevant to PEMF therapy
- Current health conditions
- Implanted devices (pacemakers, etc.)
- Current medications and supplements
- Pregnancy status
- Allergies or sensitivities
Payment Information
- Payment card details are processed securely through third-party payment processors
- We do not store complete credit card numbers on our systems
- Transaction records and receipts are retained for accounting purposes
Service Information
- Appointment history and scheduling information
- Service preferences and session notes
- Communications with us (emails, phone calls, text messages)
- Feedback and testimonials (if voluntarily provided)
Website Usage Information
When you visit our website, we may automatically collect:
- Browser type and version
- Device type and operating system
- Pages visited and time spent on pages
- Referring website or source
- IP address (anonymized where possible)
3. How We Use Your Information
We use the information we collect for the following purposes:
To Provide Services
- Schedule and manage your appointments
- Screen for contraindications and ensure your safety during PEMF sessions
- Customize session settings based on your needs
- Provide follow-up care and recommendations
To Process Transactions
- Process payments for services
- Send receipts and invoices
- Manage package purchases and credits
To Communicate With You
- Send appointment reminders and confirmations
- Respond to your inquiries and requests
- Provide information about our services
- Send promotional communications (only with your consent)
To Improve Our Services
- Analyze service usage patterns
- Improve our website and user experience
- Develop new services and offerings
To Comply With Legal Obligations
- Maintain business records as required by law
- Respond to legal requests and court orders
- Protect our legal rights and interests
4. How We Protect Your Information
We take the security of your personal information seriously and implement appropriate safeguards to protect it.
Physical Safeguards
- Paper records containing personal information are stored in locked filing cabinets
- Access to our physical location is controlled and monitored
- Sensitive documents are disposed of securely
Electronic Safeguards
- Electronic records are stored on password-protected systems
- We use secure, encrypted connections for sensitive data transmission
- Regular software updates and security patches are applied
- Payment processing is handled by PCI-compliant third-party processors
Administrative Safeguards
- Access to personal information is limited to those who need it
- Staff are trained on privacy and data protection practices
- We maintain policies and procedures for handling personal information
Our Commitment
- We do not sell your personal information to third parties
- We do not share your health information for marketing purposes
- We do not rent or trade your contact information
5. Information Sharing
We respect your privacy and limit sharing of your information. We may share your information only in the following circumstances:
Service Providers
We may share information with trusted third parties who assist us in operating our business:
- Payment Processors: To process credit card and other payment transactions securely
- Scheduling Software: To manage appointments and send reminders
- Email Services: To send appointment confirmations and communications
- Website Hosting: To maintain and operate our website
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Court orders or legal process
- Government or regulatory requests
- To protect our rights, property, or safety
- To prevent fraud or illegal activity
Business Transfers
If Magic Valley PEMF is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
What We Never Do
- We never sell your personal information
- We never rent your contact list to marketers
- We never share your health information for advertising purposes
6. Your Rights
You have certain rights regarding your personal information. You may:
Access Your Information
Request a copy of the personal information we hold about you.
Correct Your Information
Request that we correct any inaccurate or incomplete information.
Delete Your Information
Request that we delete your personal information, subject to certain exceptions (such as legal retention requirements).
Opt Out of Marketing
Unsubscribe from promotional emails at any time by clicking the "unsubscribe" link or contacting us directly.
Request Data Portability
Request a copy of your data in a commonly used, machine-readable format.
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: [email protected]
Phone: (208) 420-7352
We will respond to your request within 30 days.
7. Cookies and Website Tracking
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.
How We Use Cookies
Our website may use cookies for:
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors use our website
- Preference Cookies: Remember your settings and preferences
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete some or all cookies
- Block cookies from certain or all websites
- Set preferences for different types of cookies
Note: Disabling cookies may affect the functionality of our website and your user experience.
8. Third-Party Links
Our website may contain links to other websites that are not operated by us. These may include:
- Social media platforms
- Payment processing sites
- Resource or reference websites
We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information.
This Privacy Policy applies only to information collected by Magic Valley PEMF.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.
Retention Periods
- Contact Information: Retained while you are an active client and for 3 years after your last visit
- Health Screening Information: Retained for the duration of our business relationship and for 7 years thereafter for legal and safety purposes
- Payment Records: Retained for 7 years as required by tax and business law
- Communications: Retained for 3 years or as needed for business purposes
- Website Analytics: Anonymized data may be retained indefinitely for trend analysis
Deletion Requests
You may request deletion of your personal information at any time. However, we may need to retain certain information to:
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
- Protect against fraudulent or illegal activity
10. Children's Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
For clients between the ages of 13 and 17:
- Parental or guardian consent is required before receiving services
- A parent or guardian must complete intake forms on behalf of the minor
- A parent or guardian should be present during sessions (or provide written consent)
If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we have collected such information, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes:
- We will update the "Last Updated" date at the top of this page
- For significant changes, we may notify you via email or prominent notice on our website
- Your continued use of our services after changes are posted constitutes your acceptance of the revised policy
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
We will respond to privacy-related inquiries within 30 days.
13. California Residents (CCPA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to Know: What personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale of your personal information (note: we do not sell personal information)
- Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
To exercise your CCPA rights, please contact us using the information provided in Section 12. We may need to verify your identity before processing your request.
14. HIPAA Notice
Important Clarification
Magic Valley PEMF is a wellness service provider, not a medical provider or healthcare facility.
We are not a HIPAA-covered entity as defined under the Health Insurance Portability and Accountability Act.
However, we recognize that you entrust us with health-related information for PEMF safety screening purposes, and we treat this information with the utmost care and confidentiality.
Our Commitment to Your Health Information
- Health information is collected solely to screen for PEMF contraindications and ensure your safety
- We do not share your health information with third parties except as required by law
- Health information is stored securely and access is restricted
- We do not use health information for marketing or advertising purposes
- Staff are trained to handle health information confidentially
If you have concerns about how your health information is handled, please contact us directly.
Thank You for Trusting Magic Valley PEMF
Your privacy is important to us. If you have any questions about this policy or how we handle your information, please don't hesitate to contact us before your appointment.