Privacy Policy

1. Introduction

Welcome to Magic Valley PEMF. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (mv-pemf.com), use our services, or interact with us in any way.

Magic Valley PEMF is a wellness service provider offering Pulsed Electromagnetic Field (PEMF) therapy in Jerome, Idaho. We are committed to protecting your privacy and handling your personal information responsibly.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our services.

Personal Information

When you book an appointment or use our services, we may collect:

• Contact Information: Name, email address, phone number, mailing address
• Emergency Contact: Name and phone number of an emergency contact (for new clients)
• Demographic Information: Age, gender (if relevant to services)

Health Information

Payment Information

• Payment card details are processed securely through third-party payment processors
• We do not store complete credit card numbers on our systems
• Transaction records and receipts are retained for accounting purposes

Service Information

• Appointment history and scheduling information
• Service preferences and session notes
• Communications with us (emails, phone calls, text messages)
• Feedback and testimonials (if voluntarily provided)

Website Usage Information

When you visit our website, we may automatically collect:

• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website or source
• IP address (anonymized where possible)

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services

• Schedule and manage your appointments
• Screen for contraindications and ensure your safety during PEMF sessions
• Customize session settings based on your needs
• Provide follow-up care and recommendations

To Process Transactions

• Process payments for services
• Send receipts and invoices
• Manage package purchases and credits

To Communicate With You

• Send appointment reminders and confirmations
• Respond to your inquiries and requests
• Provide information about our services
• Send promotional communications (only with your consent)

To Improve Our Services

• Analyze service usage patterns
• Improve our website and user experience
• Develop new services and offerings

To Comply With Legal Obligations

• Maintain business records as required by law
• Respond to legal requests and court orders
• Protect our legal rights and interests

4. How We Protect Your Information

We take the security of your personal information seriously and implement appropriate safeguards to protect it.

Physical Safeguards

• Paper records containing personal information are stored in locked filing cabinets
• Access to our physical location is controlled and monitored
• Sensitive documents are disposed of securely

Electronic Safeguards

• Electronic records are stored on password-protected systems
• We use secure, encrypted connections for sensitive data transmission
• Regular software updates and security patches are applied
• Payment processing is handled by PCI-compliant third-party processors

Administrative Safeguards

• Access to personal information is limited to those who need it
• Staff are trained on privacy and data protection practices
• We maintain policies and procedures for handling personal information

5. Information Sharing

We respect your privacy and limit sharing of your information. We may share your information only in the following circumstances:

Service Providers

We may share information with trusted third parties who assist us in operating our business:

• Payment Processors: To process credit card and other payment transactions securely
• Scheduling Software: To manage appointments and send reminders
• Email Services: To send appointment confirmations and communications
• Website Hosting: To maintain and operate our website

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal process
• Government or regulatory requests
• To protect our rights, property, or safety
• To prevent fraud or illegal activity

Business Transfers

If Magic Valley PEMF is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. SMS/Text Messaging Consent

Magic Valley PEMF may send you SMS/text messages as part of our services. This section describes how we obtain your consent for text messaging and how those messages are used.

How We Obtain Consent

You may opt in to receive SMS/text messages from Magic Valley PEMF by providing your mobile phone number and checking the consent checkbox on our website form at mv-pemf.com/feedback-survey. By opting in, you expressly consent to receive text messages from us at the phone number you provide.

Types of Messages

We may send two types of text messages, depending on your consent preferences:

• Transactional Messages: Appointment reminders, appointment confirmations, scheduling updates, and other messages directly related to the services you have requested or booked with us.
• Marketing/Promotional Messages (Optional): Promotional offers, special discounts, wellness tips, and other marketing communications. You may opt in or opt out of marketing messages separately from transactional messages.

Message Frequency

Message frequency varies based on your appointment activity and, if applicable, your marketing preferences. You may receive transactional messages each time you book, confirm, or modify an appointment. Marketing messages, if you have opted in, are sent periodically.

Opting Out

Help & Support

If you need assistance with our text messaging program, reply HELP to any message or contact us directly at (208) 423-7325.

Message and Data Rates

Message and data rates may apply. Your mobile carrier's standard messaging and data rates may apply to messages you send or receive. Magic Valley PEMF is not responsible for any charges from your carrier.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission from your mobile carrier.

7. Mobile Information Sharing

Your mobile phone number and any information you provide through our SMS/text messaging program will only be used for the purposes described in this Privacy Policy, including sending the transactional and, if applicable, marketing messages you have consented to receive.

We may share your mobile information with service providers who assist us in delivering text messages (such as our SMS platform provider), but these providers are contractually prohibited from using your information for any purpose other than facilitating our messaging services.

8. Your Rights

You have certain rights regarding your personal information. You may:

Access Your Information

Request a copy of the personal information we hold about you.

Correct Your Information

Request that we correct any inaccurate or incomplete information.

Delete Your Information

Request that we delete your personal information, subject to certain exceptions (such as legal retention requirements).

Opt Out of Marketing

Unsubscribe from promotional emails at any time by clicking the "unsubscribe" link or contacting us directly.

Request Data Portability

Request a copy of your data in a commonly used, machine-readable format.

9. Cookies and Website Tracking

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.

How We Use Cookies

Our website may use cookies for:

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device
• Delete some or all cookies
• Block cookies from certain or all websites
• Set preferences for different types of cookies

Note: Disabling cookies may affect the functionality of our website and your user experience.

10. Third-Party Links

Our website may contain links to other websites that are not operated by us. These may include:

• Social media platforms
• Payment processing sites
• Resource or reference websites

We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information.

This Privacy Policy applies only to information collected by Magic Valley PEMF.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.

Retention Periods

• Contact Information: Retained while you are an active client and for 3 years after your last visit
• Health Screening Information: Retained for the duration of our business relationship and for 7 years thereafter for legal and safety purposes
• Payment Records: Retained for 7 years as required by tax and business law
• Communications: Retained for 3 years or as needed for business purposes
• Website Analytics: Anonymized data may be retained indefinitely for trend analysis

Deletion Requests

You may request deletion of your personal information at any time. However, we may need to retain certain information to:

• Comply with legal obligations
• Resolve disputes
• Enforce our agreements
• Protect against fraudulent or illegal activity

12. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

For clients between the ages of 13 and 17:

• Parental or guardian consent is required before receiving services
• A parent or guardian must complete intake forms on behalf of the minor
• A parent or guardian should be present during sessions (or provide written consent)

If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we have collected such information, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes:

• We will update the "Last Updated" date at the top of this page
• For significant changes, we may notify you via email or prominent notice on our website
• Your continued use of our services after changes are posted constitutes your acceptance of the revised policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to privacy-related inquiries within 30 days.

15. California Residents (CCPA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to Know: What personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of your personal information (note: we do not sell personal information)
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

To exercise your CCPA rights, please contact us using the information provided in Section 14. We may need to verify your identity before processing your request.

16. HIPAA Notice

However, we recognize that you entrust us with health-related information for PEMF safety screening purposes, and we treat this information with the utmost care and confidentiality.

Our Commitment to Your Health Information

• Health information is collected solely to screen for PEMF contraindications and ensure your safety
• We do not share your health information with third parties except as required by law
• Health information is stored securely and access is restricted
• We do not use health information for marketing or advertising purposes
• Staff are trained to handle health information confidentially

If you have concerns about how your health information is handled, please contact us directly.